Are drivers ready for connected car apps?

What do drivers think about the uses and benefits of vehicle connectivity? We surveyed 1,000+ drivers across the U.S. and Europe to find out.

The results reveal a disconnect between driver interest and the adoption of connected services, highlighting key opportunities for cost transparency, better feature prioritization, and stronger data security.

Keep scrolling for a peek into the results 👀

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New report IDs ‘significant disconnect’ between connected-car tech and consumer adoption

76% believe they are not not subscribed to their automaker’s connected services.

Adoption of connected services remains low because drivers are not willing to pay for a subscription, unsatisfied with the features in a subscription, or are unaware of their automaker’s connected services offerings.

67% of subscribers would pay more for a subscription to access additional features

Those who do end up subscribing to their connected services are optimistic and satisfied about the state of vehicle connectivity. In fact, these drivers actively engage with connected car applications outside of their automaker’s branded app.

Drivers find value in using connected car applications

56%

of drivers have connected their car to a third-party vehicle connected car application.

4 in 10

drivers believe that auto insurance and warranty applications are the most valuable use case for vehicle connectivity.

Check out more key findings

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